The Foundation of Style: Why Your Next Home Upgrade Starts at Riverwoods Flooring

When it comes to home renovation, there’s one decision that literally supports everything else you do: the flooring. It’s the canvas of your home, the texture under your feet every morning, and the first thing guests notice when they walk through the door.

At Riverwoods Flooring, we believe that premium quality shouldn't come with a premium markup. Whether you're chasing a "Nordic style" minimalist vibe or a rugged, rustic aesthetic, we’ve spent three generations helping homeowners find the perfect match at the lowest prices in the USA.

Here is how to navigate the latest trends and technologies to find your forever floor.

1. The Waterproof Revolution: COREtec & Beyond

Gone are the days when "vinyl" was a budget compromise. Modern Luxury Vinyl Plank (LVP) is a master of disguise. Brands like COREtec Plus, FirmFit, and Shaw Floorte use high-definition technology to mimic the deep grain and character of genuine hardwood so closely, you’ll have to get on your hands and knees to tell the difference.

• SPC (Stone Plastic Composite): If you have heavy furniture or high-traffic areas, go with SPC. It’s rigid, solid, and virtually dent-proof.

• WPC (Wood Plastic Composite): If comfort is your priority, WPC cores offer a bit more "give" and air, making them softer and warmer underfoot.

2. High-Performance Wood: Mohawk RevWood & Morena Bluffs

Love the look of natural wood but worried about the chaos of kids and pets? Enter Mohawk RevWood and the Morena Bluffs collection. These products offer maximum scratch protection and superior fade resistance. Proudly made in the USA, they provide the warmth of timber with the durability of a tank.

3. Sustainable & Sensory: The Magic of Cork

For the eco-conscious decorator, WE Cork Serenity is a game-changer. Using digital print technology, these floors reproduce the essence of wood onto a cork substrate. It’s naturally quiet, warm, and sustainable—proving you don't have to sacrifice style for a smaller carbon footprint.

4. Preparation is Everything: The Level Subfloor

A great floor is only as good as what’s underneath it. Before you lay a single plank of Mohawk SolidTech or Anderson Tuftex, ensure your subfloor is clean, dry, and level (ideally within a 3/16-inch change per 10 feet). Whether you're a DIY enthusiast or hiring a pro, checking those high and low spots now prevents clicks and squeaks later.

Why Riverwoods Flooring?

We aren't just an online store; we’re a third-generation family business with roots dating back to 1932. When you shop with us, you get:

• Fast Nationwide Delivery from fully stocked warehouses across the country.

• FREE Shipping on all COREtec Plus floors.

• Manufacturer’s Warranty on every first-quality product we sell.

Ready to start your transformation? Whether it’s the light, airy look of PureGrain Renew or the deep tones of Imperial Pecan, we’re here to help you build your dream home from the ground up.